E-mail

rafa930225@gmail.com

Phone

+39 351 540 1353

Spotify Senior-mode

Spotify Senior-mode

A simplified and more accessible solution for senior users of Spotify App’s Interface

UX Researcher | UX-UI Designer

Figma | Adobe CC | Wooclap

The best way to experience music

The best way to experience music

The objective is to demonstrate how the digital accessibility barrier can be eliminated, to overcome the effects of standardization and design-for-all solutions of the most popular apps.

Overview

Currently, the interface of most popular apps provide a standard solution for their large volume of active consumers. Representing a digital accessibility barrier for other user sectors, like the senior one for instance.

The Product

Spotify is a very popular streaming music platform which has a standard interface, overcrowded with information and options. It was selected as case study for the creation of a senior friendly interface.

The User

Adults between 60-75 years old (Baby Boomers) which represent the seniors of our time. During COVID 19 Pandemic the use of digital products increased by them, as a consequence of the restriction measures for this vulnerable sector.

Overview

Currently, the interface of most popular apps provide a standard solution for their large volume of active consumers. Representing a digital accessibility barrier for other user sectors, like the senior one for instance.

The Product

Spotify is a very popular streaming music platform which has a standard interface, overcrowded with information and options. It was selected as case study for the creation of a senior friendly interface.

The User

Adults between 60-75 years old (Baby Boomers) which represent the seniors of our time. During COVID 19 Pandemic the use of digital products increased by them, as a consequence of the restriction measures for this vulnerable sector.

Goals

Provide an automatic switch of interface within the app itself. Therefore, remove the necessity of a younger third party to act as the configurator of the senior mode. Go beyond the simple assistive technology and create an enhanced experience for the senior user.

Detected Facts

There are some assistive technologies that respond and adapt to the change of context. For example the brightness of screens when there’s too much sun, or the volume of operative systems when using headphones for too long at high rates.

Proposed Solution

Using the age of the senior user itself as the provided context. Whenever the user is creating a new profile and has to input their age or signs with its google account, if the range falls between 60 or more, the interface changes automatically to a senior-mode.

How to improve the experience?

How to improve the experience?

Setting main actions

Profiling with user personas

Profiling with user personas

… and Optimizing the Architecture

… and Optimizing the Architecture

The current information architecture of the Spotify’s App was simplified in a more clean and understandable version. Including of course, the hidden and automatic switch for the senior mode and based on the before mentioned main actions.

Wireframes

These are the wireframes of the new Spotify senior mode interface.They are a low fidelity version of the redesign that helps to understand the composition of the elements within every page.

UI Components

These are the components that were used for the re-design of the Spotify App’s interface. Mainly the use of typography, colors and icons, which are all elements that together shape in a more coherent and simple way the senior mode interface. Boosting the graphical coherence and navigation through the screens.

This is the result…

High-Fidelity Key Screens

The different screens of the new interface show how some aspects were improved in terms of navigation, content organization and graphic coherence. Therefore facilitating the accessibility for senior users, without providing a rustic ABC senior mode which is normally the common approach.

Prototype

All the components were designed using Figma and were put together in a high fidelity prototype. The maximized and minimized versions of the player, were put on another layer and duplicated through all the pages. Allowing a simultaneous navigation while listening, but in a more coherent and simplified way.

Challenges

  • Creating an attractive usability questionnaire and run it with a substantial amount of users.

  • Test the prototype and iterate it in a short amount of time with real users

  • Making functional the dual navigation of the prototype with separate layers of interaction

What I learned

There’s no need to create a whole new app for senior users, whereas rethink the the interface of the existing ones.

  • The senior user market is not being exploited and doing so will be a win-win situation for both the user and the service provider.

E-mail

rafa930225@gmail.com

Phone

+39 351 540 1353

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