Analysis of the Company’s Website & Redesign
Product & Service Designer
UX / UI
Figma | Adobe CC
Just easier
Italo, also known as "Italo Treno," is an Italian high-speed train service and travel company. It was founded in 2012 and links 59 stations in 51 cities in Italy.
Hi-Fi Prototype
Problem Statement
The company has to constantly upgrade their visuals in such a competitive digital context. I was asked to give a fresher look to the different pages, making it also easier to navigate. The UX and UI of the main important tasks detected and navigation paths was simplified in terms of steps and graphical complexity.
Goal
The goal was to provide a more intuitive path for users to buy a new ticket online. Upgrading the visuals with fresher aesthetics.
Andrés, an international student in Italy, is eager to explore new places by planning day trips every weekend
Technological interests
QR Code
Online purchase
Phone
Stefan is a high-ranking executive based in Milan, working for PwC. His job requires frequent national travels, demanding a tight schedule.
Technological interests
Google Calendar
Computer
Phone
Carla is a project manager at a company in Milan. Recently, she has been assigned to oversee a new project in collaboration with a partner company located in Rome.
Technological interests
Online Maps
Car renting
Phone
Linda is a house-wife and a mother of three sons residing in different parts of Italy. As she frequently travels to visit her sons, she asked one of them for assistance in booking train tickets for their upcoming journeys.
Technological interests
Download Ticket
Phone
Search Tickets & Compare Prices and Timing
Finding extra sevices
Buy Ticket Online
Wireframes
These are the wireframes of the new Italo Trains website. They are a low fidelity version that helps to understand the composition of the elements within every page.
This is the result…
High-Fidelity Key Screens
The final result is a redesigned website in which costumers can easily access and buy a new ticket digitally. The overall visuals are now more consistent and fresh to the eye.
