Creation of a whole landing page from a logo.
UX / UI
Figma | Adobe CC
Fradel was a challenge set by a web agency as part of their recruitment process: to design a full landing page based solely on a logo. It had to promote a family-run artisanal ice cream business.
Hi-Fi Prototype
Logo adjustments
First of all, some adjustments were made to the original given logo so it can be properly used for website purposes. In order to do so, the given fonts must be detected and also evaluate shorter and more balanced versions of the logo.
Moodboards
Three different moodboards were created in order to have an attractive database of visual elements. One with artisanal gelato icecream images, another for the color palette that was thinked as neutral , so the icecream colors have the main attention from the user. Lastly, a design moodboard with cool elements and fonts that could fuction well together.
Neutral color palette
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… and eleven flavors!
As the most visually attractive for the landing page, a flavors section was created with eleven appealing icecream balls and their respective flavor names.
This is the result…
High-Fidelity Screen sections
The final result, an attractive yet simple landing page with all the information needed to show case this family business.
